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Market Entry Strategies

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New Market Entry Strategies

Leaders can use this tool to assess options for entering new markets. It looks at market factors and technology factors in determining which of nine market entry strategies makes the most sense. This is a valuable tool for technology-based companies in particular.

Instructions

For a given product or service, first assess your position along the x-axis (technology/service factors) and then along the y-axis (market factors). The results show which entry strategies are likely to be successful.

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