Home » Learning » Leadership Tools » Marketing Tools » Sustainable Competitive Advantage

Sustainable Competitive Advantage

Looking for strategic business consulting? Call 1-800-598-7662 to speak with an LRI consultant.

Five Tests of Sustainable Competitive Advantage

This tool provides a clear method for assessing the level of competitive advantage your company enjoys in a particular market segment. It lays out a two-step process that tests each product or service against five proven measures of sustainable competitive advantage.

First, define each specific resource you have that gives your business a competitive advantage. Include both tangible and intangible resources. You are not limited to four.

• Competitive advantage #1:
• Competitive advantage #2:
• Competitive advantage #3:
• Competitive advantage #4:

For each resource, use the following matrix to determine its value as the basis for an effective strategy. If you score consistently in the high range, then you have a sustainable competitive advantage.

Business Consulting

To learn about how LRI consulting, tools, and workshops can help you build a high-performing organization, call (916) 325-1190 or email info@leadingresources.com.

Tips for Improving Business Communication Skills

Take the Straight Talk® communication survey to discover your communication style.

Pass the Straight Talk® communication book around at work to improve the quality of communication.

Order a Straight Talk® communication workshop for your organization. Workshops can be crafted to focus on communication styles, managing decisions, or resolving conflicts.

Tools for Building a High-Performing Organization

Download over 100 high quality leadership tools.

Learn about the 10 best practices of high-performing organizations.